Priest created Omamori to carry the power and strength of the Gods and keep people safe and motivated. This sacred feature is hidden inside the bag, with a message on a paper or thin piece of wood (In this case, is just cotton). You should never open the bag, otherwise the blessing will disappear!
Omamori are unique to a temple or shrine, thus you have thousands of different Omamori all across Japan. Which makes the hunt even more exciting! Because of their compact size, Omamori can be placed almost anywhere! In your pocket, your wallet, hanging from purse or backpack, attached to you car, your bicycle…
Here are some pics to inspire you to place your Omamori wherever you like.